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Industry veteran launches B2C home textiles brand

A new pure play offers U.S.-made bedding and bath products, with sales benefiting U.S. veterans..

“For us, it all starts with helping the veterans and helping U.S. workers,” said Jeffrey Tauber, who co-founded the business with his wife, Jane Tauber. 

American Cotton soft launched a week ago and began pushing out digital ads a few days ago. It offers a curated selection of sheets, towels and robes made using a proprietary, trademarked fiber called Cool Flow Cotton

“We’ve also done a special sheet set for the Millennials who are buying the foam mattresses,” said Tauber. “We have several other sheet capacities we’re working on that will broaden the range.”

Additional products will roll out for the fourth quarter, which is when American Cotton will launch radio advertising.

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